NYT Opinion Editor Kathleen Kingsbury is retiring the term ‘op-ed’ at the paper The New York Times has said that it will retire the term ‘op-ed’ and replace it with ‘guest essay’, a rebrand that follows a string of furious controversies in the newspaper’s Opinion section

NYT Opinion Editor Kathleen Kingsbury is retiring the term 'op-ed' at the paper

NYT Opinion Editor Kathleen Kingsbury is retiring the term 'op-ed' at the paper

NYT Opinion Editor Kathleen Kingsbury is retiring the term ‘op-ed’ at the paper

The New York Times has said that it will retire the term ‘op-ed’ and replace it with ‘guest essay’, a rebrand that follows a string of furious controversies in the newspaper’s Opinion section.

Opinion Editor Kathleen Kingsbury announced the change in a column on Monday, calling the term op-ed ‘clubby newspaper jargon’ and adding ‘we are striving to be far more inclusive in explaining how and why we do our work.’

Kingsbury explained that first op-ed page of guest contributions appeared in the Times in 1970, and was so named because ‘it appeared opposite the editorial page and not (as many still believe) because it would offer views contrary to the paper’s.’

The bold rebranding comes after spectacular internal turmoil in the Times Opinion section, with editors James Bennet and Bari Weiss resigning over the demands of ‘woke’ colleagues, and columnist Bret Stephens expressing fury that editors spiked his column criticizing the ouster of health reporter Donald McNeil Jr.

The bold rebranding comes after spectacular internal turmoil in the Times Opinion section, with editors Bari Weiss and James Bennet resigning last year

The bold rebranding comes after spectacular internal turmoil in the Times Opinion section, with editors Bari Weiss and James Bennet resigning last year

The bold rebranding comes after spectacular internal turmoil in the Times Opinion section, with editors Bari Weiss and James Bennet resigning last year

In her column, Kingsbury said that in a digital age, the term ‘op-ed’ had little meaning and was potentially confusing to readers.

‘It is a relic of an older age and an older print newspaper design,’ she wrote.

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