Five Reasons Why Social Media is essential for SEO

What can social media have to offer SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has been an increasingly popular channel for marketing in recent years, the majority of companies have not yet started to make use of it. This is crucial if you are investing in SEO. Setting up and managing social media accounts are essential to aid in SEO efforts, even though the benefits may not be immediately obvious. Out of the numerous reasons to consider the use of social media in your online strategy There are five main reasons why it’s crucial for SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. A social engagement is the time when people share, like, comment on, share or tweet about content. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your site. Search engines evaluate these social signals and use it as an index of quality when ranking the content. It’s a way to measure the quality of content that people are able to use over what their algorithm decides is of good quality. Content can be immediately indexed whenever it’s attracting a significant amount of social engagement.

2.) Link Building

It’s been a long time that you could solicit hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm SEOs have to do link building the traditional way to create quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an “unnatural” link building method? Social media is the solution. Social media allows you to post your content and share it with appropriate audiences that are willing to link to it if it is worth linking to. They will also be able to share your content with other people, increasing your influence.

3.) Content Amplification

You can write all the excellent content you’d like to however, it will not get significant traction without the aid of amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it’ll only reach the people in your marketing database. Social media can help you reach new audiences with your content. When you share your content, your following will spread it to their networks when they are satisfied with the content. This will allow them to recommend your content to their followers, which will increase your reach. In return, you will gain lots of relevant traffic including inbound links, social signals , and brand awareness All of these are used by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness

Brand image and recognition can tell search engines many things about the quality of your website and how much it should be trusted in its ranking algorithms. Social media aids in building an image for your business and also boosts the content you publish. Google refers to this as co-citation. These co-citations can be developed through social media , which can help improve Google’s credibility and aid in branded searches.

5.) Social Indexing

Since the search engines are able to index social media accounts, they are now showing as search results. This allows your business to show up in search results for specific queries that aren’t exclusive to your Enter site. But there’s more than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too – enabling another way for your content to rank in the search results. That was only temporary for a couple of months before Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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